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Structure of the Business Plan

Every business is different, but a typical business plan would cover the following areas: 
  • The Business Proposal 
  • Business Premises
  • Personnel
  • Market Research
  • Marketing Strategy
  • Contingency Plans
  • Finances
  • Past performance and future cash flow

If your planning activity indicates that external funding will be required, there should be a section showing how much and when the funds are needed, and when this money will be recovered from business activities. 

A typical business plan (MS Word Format)

This document explains the sections above in more detail.  If approaching a bank for funds, they may have their own preferred structure.  However it will always be necessary to include predicted financial performance and a cashflow forecast.
 
Contingency plans
 
Your plan should show that you have considered the risks there are to your business.  How do you intend to manage adverse circumstances such as a downturn in sales or unexpectedly high outgoings?  For sole traders this might include how the business would survive if you were unable to work for some reason.
    
 
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