The average Brit taking less holidays according to annual ABTA report

A report by ABTA, which they carry out annually, has indicated that there has been a decrease in the number of holidays the average Brit takes. The research that took into account 12 months up to August 2013, shows that the average income earning Brit took 3.1 holidays with 1.2 being holidays overseas and 1.9 accounting for domestic holidays. This number has decreased from 3.5 holidays in 2011/2012 and 3.9 holidays in 2010/2011.

An average of 3.7 holidays was taken by people between the ages 16 and 24 while those aged between 55 and 64 took 2.7 holidays on average. This numbers decreased from the last years where those aged 16-24 took 4.7 holidays while those between 55 and 64 took 3.2 holidays.

The decline in the number of holidays could be attributed to the summer heat wave, according to head of communications at ABTA, Victoria Bacon. The highest number of people who took overseas holidays were Londoners while the highest number of people who went on domestic holidays were Scots. The fewest holidays were taken by those from Ireland who took an average of 2.5 holidays with only 0.8trips overseas.

Interestingly enough even with the increasing popularity of smartphones and tablets only 11% of those who booked a holiday did it with a mobile which was a decrease from the previous year that stood at 14%. Only 9% booked using a tablet, which was a decrease from the previous year that was 10%. Those who were most likely to use a mobile or tablet to book a holiday are those between 16 and 24. Only 1% of people aged 65 years and above used a mobile to book a holiday.

According to Bacon most holidaymakers prefer using their PC to book online thus leading to an increase in the gap between people owing a mobile or tablet device and actually using the device to book a holiday.

City and beach breaks each accounted for 41% of all holidays that were book in 2013. 7% of the holiday booked by Brits were music events, 6% included rail travel while 5% were cruises.