Promote your business productively using promotional items
Pens, pads, mugs, t-shirts and business cards all have something in common. You can anoint them with your company logo and hand them out at conferences, expositions, business meetings or just have them on the front desk for visitors to grab. Promotional items are still a great way to spread the word about your business. And despite online marketing strategies being the main outreach for most businesses, many companies still consider physical objects like logo stress balls a great way to spread the word. Here’s a short guide to which logo strategies work and which should be avoided.
Some things never change
Pens are just as popular now as ever. Start off by doing a little research and you’ll find out which promotional items do best at spreading the word. Some of the most popular giveaways include pens, water bottles, reusable bags, calendar, wearables, and in some cases food.
Don’t let it wear off
Many people buy clothes and other goods for the brand alone. Premium prices are paid for ordinary items because a company has established itself as a luxury brand, and its goods are valuable commodities. Logo t-shirts tend to end up as pyjamas, so if you if you’re hoping someone will show off their free shirt make sure the message is catchy and sharable. The milk people have ‘Got Milk’. What do you have up your sleeve?
The right promo for the occasion
Environmental targeting is not about donating stress balls to the New Forest. This is a strategy about handing out specific promotional products to people working with items that are related. For example, if you’re attending a digital conference you might want to give away mouse pads and other tech-related gear.
Having a variety of promotional gifts available for the taking gives people the freedom to grab items they actually need. That pen someone forgot to bring to the meeting will actually get used, unlike a desk drawer filler.
Promotional items are still a great way to spread the word about a company. Use the right strategies and incorporate the tactics that will have people talking and sharing – it’s a winning investment for any marketing budget.