Tips for using your passion to drive business success

Everyone has a passion for something. The key to success in business is being able to identify your passion, know how to channel it, and find an area where you can utilise it.

Identifying your passion

The reason that passion breeds success is because it gives you motivation and drive. If you are passionate about a particular product, then you should try to work with that. Take Steve Jobs and the touchscreen technology of the iPhone. He was hugely successful, revolutionizing the way we use tablets and phones, and listen to music. He knew he was onto something and he was able to use his drive and ambition to make it succeed.

Aside from a product or service, your passion could be a skill, talent or interest. Oprah Winfrey has made a career from her ability to talk to people and empathise; by channelling her passion, she has used what she feels strongly about to succeed.

Another example of a person who has channelled their passion into business success is Max Mosley. Mosley always enjoyed racing cars, then co-founded one of the world’s leading race car manufacturers, March Engineering. After achieving great success working at the Formula One Constructors’ Association (FOCA) and the Fédération Internationale du Sport Automobile (FISA), he went on to become president of the Fédération Internationale de l’Automobile (FIA) between 1993 and 2009 (see http://www.fia.com/profile/presidency/max-mosley). Mosley continues to be influential in decisions regarding Formula One, particularly with regard to safety and the use of green technology.

However, it does not need to be a passion for a product or service; you can be passionate about a concept, about what a product means to your customers, about solving problems. You could be passionate about what makes a good leader or manager, or have a passionate desire to teach, and so on. If you have passion, you are more likely to be willing to put the hours in, have the energy to work harder, be more creative when faced with problems – and to succeed. 

How passion can help you succeed

Most people will admit that for someone to set up their own business, they must be a risk taker. Passion will drive you to take risks and you will be more resilient when things get tough, more able to take criticism and to learn from your mistakes. Passion fuels confidence, which means others will respect you, and if you are sure of yourself, you will be more comfortable in surrounding yourself with people that have specific knowledge that can complement your own – people that can help your business.

Everyone has a different passion inside them and when you know what it is, you can use it to your advantage. Identify a road you can take that will allow you to utilise it and you are far more likely to pursue a successful, rewarding and happy career.