We have a couple of copies of the new book: The Go-To Expert: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business by Heather Townsend and Jon Baker priced £21.99.
Here you can read the article Which we recently featured on Business Match.
This book really is a must read for anybody wanting to succeed in business. As we wrote about the book and it’s authors recently:
The principles behind becoming a Go-To Expert are simple – become better than everybody else at something, and then build your business around it. However, the book cleverly provides comprehensive, actionable advice on how readers can use tools like social media, networking, branding and PR to actually achieve this and establish their own niche.
The two authors, Heather Townsend and Jon Baker, share a wealth of experience in managing, coaching and training business professionals, and have established themselves as “Go-To Experts” in their own right.
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